by Ajith Bhat | Jan 16, 2026 | Counterfeiting, Supply Chain
A2 ghee has gained significant attention for its traditional value, digestibility, and association with indigenous cattle breeds. As demand grows, so do concerns around mislabeling, adulteration, and false A2 claims. This makes A2 ghee traceability essential for...
by Ajith Bhat | Jan 16, 2026 | Counterfeiting, Supply Chain
Honey is a natural product valued for its nutrition, medicinal properties, and traditional significance. However, it is also one of the most adulterated food products globally, leading to growing concerns around purity, origin, and quality. To address these...
by Ajith Bhat | Nov 22, 2025 | Supply Chain
A recent incident in Bengaluru highlights the growing threat of counterfeit food products in India. According to media reports, an interstate racket manufacturing and distributing fake ghee under the popular brand was busted, involving adulterated goods made from...
by Ajith Bhat | Nov 8, 2025 | Supply Chain
In today’s global agricultural trade, transparency is no longer optional — it is a market requirement. Importing nations, retailers, and consumers are all demanding verifiable information about how food is grown, processed, and distributed. This shift is redefining...
by Ajith Bhat | Nov 7, 2025 | Supply Chain
In an era where sustainability and transparency define market competitiveness, businesses are under growing pressure to provide verifiable information about their products. The Digital Product Passport (DPP) is emerging as a powerful tool that enables brands and...
by Ajith Bhat | Nov 6, 2025 | Supply Chain
Agri-exports are no longer just about delivering quality produce — they are about delivering data that proves authenticity, sustainability, and compliance. In today’s regulated global trade environment, exporters must meet increasingly complex standards such as the EU...
