by Ajith Bhat | Jan 16, 2026 | Counterfeiting, Supply Chain
A2 ghee has gained significant attention for its traditional value, digestibility, and association with indigenous cattle breeds. As demand grows, so do concerns around mislabeling, adulteration, and false A2 claims. This makes A2 ghee traceability essential for...
by Ajith Bhat | Jan 16, 2026 | Counterfeiting, Supply Chain
Honey is a natural product valued for its nutrition, medicinal properties, and traditional significance. However, it is also one of the most adulterated food products globally, leading to growing concerns around purity, origin, and quality. To address these...
by Ajith Bhat | Dec 17, 2025 | Counterfeiting
In today’s competitive agri-input market, brand trust is everything. Yet, counterfeit seeds, fertilizers, and pesticides continue to flood the supply chain—causing financial loss to manufacturers and devastating consequences for farmers. As companies look for...
by Ajith Bhat | Jun 27, 2025 | Compliance, Counterfeiting
In June 2025, India’s Ministry of Agriculture and Farmers’ Welfare introduced the Insecticides (First Amendment) Rules, 2025. These changes overhaul how insecticides are packaged and labelled, aiming to increase safety, transparency, and traceability across the...
by Ajith Bhat | Jun 9, 2025 | Counterfeiting, Supply Chain
In today’s fast-moving consumer goods (FMCG) industry, trust is everything. With increasing awareness among consumers about what goes into their food, how it’s made, and where it comes from, food traceability has moved from being a regulatory requirement to a brand...
by Ajith Bhat | May 29, 2025 | Counterfeiting, Supply Chain
For Agri-Businesses, trust is the ultimate harvest. Your reputation is built on the efficacy of your seeds, the purity of your pesticides, the richness of your fertilizers, and the reliability of your machinery. Yet, a pervasive threat lurks in the shadows:...
